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    <loc>https://jennadrenten.com/home</loc>
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    <lastmod>2026-03-03</lastmod>
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      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/1629839845486-GZJSAXA2W7E0ZET9Q85B/Drenten_Jenna.jpg</image:loc>
      <image:title>Home - Jenna Drenten, PhD</image:title>
      <image:caption>Hi! I’m a Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. My current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Venmo, Cameo) present new opportunities for consumers to express their identities and navigate life transitions. My expertise in digital consumer culture has been featured in media outlets including The Wall Street Journal, Financial Times, The Washington Post, Mashable, VICE, Vox, and more. I am also interested advancing conversations around ethical standards for using social media and digital technologies in qualitative research.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/f93f6561-15ce-42e7-9818-8e203ceb7c37/aff2.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>In the ruthless attention economy of the Internet, young influencers gamble everything for fame and fortune. A startling and timely study of contemporary celebrity, Anything For Fame ventures into the virtual Wild West to profile an ambitious — and reckless — new breed of content creator. Click Here to Watch</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/0bd79b41-1ffb-43d3-96b7-77195ff8b170/unsplash-image-xv7-GlvBLFw.jpg</image:loc>
      <image:title>Home - Resources</image:title>
      <image:caption>Access resources for qualitative social media methods, thought leadership, and understanding digital culture.</image:caption>
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  </url>
  <url>
    <loc>https://jennadrenten.com/publications</loc>
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    <lastmod>2025-09-04</lastmod>
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      <image:title>Publications - Curating a Consumption Ideology: Platformization and Gun Influencers on Instagram</image:title>
      <image:caption>Jenna Drenten, Lauren Gurrieri, Aimee Dinnin Huff, and Michelle Barnhart (2023) in Marketing Theory</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/02b47147-4dae-4427-a912-2a5396280b35/sexualized+labour.jpg</image:loc>
      <image:title>Publications - Sexualized Labour in Digital Culture: Instagram Influencers, Porn Chic and the Monetization of Attention</image:title>
      <image:caption>Jenna Drenten, Lauren Gurrieri &amp; Meagan Tyler (2019) in Gender, Work &amp; Organization</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/d1237a6b-7bfd-4a5f-b21d-2c8305c9e513/image-asset.jpg</image:loc>
      <image:title>Publications - Symbiosis or Parasitism? A Framework for Advancing Interdisciplinary and Sociocultural Perspectives in Influencer Marketing</image:title>
      <image:caption>Lauren Gurrieri, Jenna Drenten, and Crystal Abidin (2023) in Journal of Marketing Management</image:caption>
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      <image:title>Publications - Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital</image:title>
      <image:caption>Gillian Brooks, Jenna Drenten, &amp; Mikolaj Piskorski (2021) in Journal of Advertising</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/0b4512fc-d870-4a37-a351-bff83b3fdc03/lil+miquela.jpg</image:loc>
      <image:title>Publications - Celebrity 2.0: Lil Miquela and the Rise of a Virtual Star System</image:title>
      <image:caption>Jenna Drenten &amp; Gillian Brooks (2020) in Feminist Media Studies</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/c3af60c9-e7a6-43bb-a1ee-d23b0ea4d3bd/unsplash-image-j55TmqkzQ4k.jpg</image:loc>
      <image:title>Publications - Visual Storytelling and Vulnerable Healthcare Consumers: Normalizing Practices and Social Support through Instagram</image:title>
      <image:caption>Lauren Gurrieri &amp; Jenna Drenten (2019) in Journal of Services Marketing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/1757009108729-44EJ90ME8V6YV5WYT6PP/unsplash-image-8zsBofKrhP8.jpg</image:loc>
      <image:title>Publications - Behind the Screens: How to Build Impactful Influencer Campaigns That #BreakTheInternet</image:title>
      <image:caption>Molly Tullis and Jenna Drenten (2025) in NIM Marketing Intelligence Review</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/ee86d6e8-40da-4c20-827f-2fe48d571a4a/unsplash-image-3X0f37dRUds.jpg</image:loc>
      <image:title>Publications - Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers</image:title>
      <image:caption>Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/fc5bdcb2-004f-41b8-b8c9-76b1314b6c43/unsplash-image-BUIqHYpMt_M.jpg</image:loc>
      <image:title>Publications - Influencer Marketing and the Creator Economy</image:title>
      <image:caption>Jenna Drenten (2025) in NIM Marketing Intelligence Review</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/3e3694c3-b5e6-454b-ae59-8d53ded396bf/cameo.jpg</image:loc>
      <image:title>Publications - Digital Ventriloquism and Celebrity Access: Cameo and the Emergence of Paid Puppeteering on Digital Platforms</image:title>
      <image:caption>Image Source: Business Insider</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/f141921d-797a-4eb4-bdea-31209454a8f6/the+platformed+money+ecosystem</image:loc>
      <image:title>Publications - The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well-being</image:title>
      <image:caption>Akon Ekpo, Jenna Drenten, Pia Albinsson, Sophia Anong, Samuelson Appau, Lagnajita Chatterjee, Charlene Dadzie, Margaret Echelbarger, Adrienne Muldrow, Spencer Ross, and Shelle Santana &amp; Michelle Weinberger (2022) in Journal of Consumer Affairs</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/5352d639-57f9-49fc-a343-91b8b6222b27/venmo.jpg</image:loc>
      <image:title>Publications - Digital Payment, ‘Venmo Me’ Culture, and Sociality</image:title>
      <image:caption>Jenna Drenten (2022) in The Routledge Handbook of Digital Consumption</image:caption>
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      <image:title>Publications - The Role of Market-Mediated Milestones in Negotiating Adolescent Identity Tensions</image:title>
      <image:caption>Jenna Drenten (2013) in Research in Consumer Behavior: Consumer Culture Theory</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/1396c2d5-d2b9-43eb-b9d7-193d8f72200f/unsplash-image-yJwbvWmJs5M.jpg</image:loc>
      <image:title>Publications - The Hashtaggable Body: Negotiating Gender Performance in Social Media</image:title>
      <image:caption>Lauren Gurrieri &amp; Jenna Drenten (2019) in Handbook of Research on Gender and Marketing</image:caption>
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      <image:title>Publications - Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development among Adolescent Girls</image:title>
      <image:caption>Jenna Drenten (2012) in Online Consumer Behavior: Theory and Research in Social Media, Advertising</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/fdab6313-334e-44b2-ac26-15f442f9730e/surprise+vacation.jpg</image:loc>
      <image:title>Publications - When Kids are the Last to Know: Embodied Tensions in Surprising Children with Family Vacations</image:title>
      <image:caption>Jenna Drenten (2018) in Young Consumers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/740cdaf4-dcda-4b4f-930f-27abe5db93b6/unsplash-image-09RuvhgmTPY.jpg</image:loc>
      <image:title>Publications - The Role of Digital Virtual Consumption in Navigating Risk-laden Life Events</image:title>
      <image:caption>Jenna Drenten &amp; Linda Tuncay Zayer (2018) in Journal of the Association for Consumer Research</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/135f92b9-5f03-4700-b5c4-4dc77675ff3d/unsplash-image-nmTm7knUnqs.jpg</image:loc>
      <image:title>Publications - More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance</image:title>
      <image:caption>Jenna Drenten, Robert Harrison, &amp; Nicholas Pendarvis (2023) in Journal of Consumer Research</image:caption>
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      <image:title>Publications - Centering Transgender Consumers in Conceptualizations of Marketplace Marginalization and Digital Spaces</image:title>
      <image:caption>Centering Transgender Consumers in Conceptualizations of Marketplace Marginalization and Digital Spaces Beck Hansman &amp; Jenna Drenten (2023) in Journal of Consumer Affairs</image:caption>
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      <image:title>Publications - Video Gaming as a Gendered Pursuit</image:title>
      <image:caption>Jenna Drenten, Robert Harrison, &amp; Nicholas Pendarvis (2019) in Handbook of Research on Gender and Marketing</image:caption>
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      <image:title>Publications - Gender and the Marketplace: A Feminist Dialogical Review</image:title>
      <image:caption>Gender and the marketplace: a feminist dialogical review</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/1629835906697-70H2CAKIW25YS3LYL3RU/unsplash-image-fPxOowbR6ls.jpg</image:loc>
      <image:title>Publications - Big Brother is Monitoring: Feminist Surveillance Studies and Digital Consumer Culture</image:title>
      <image:caption>Lauren Gurrieri &amp; Jenna Drenten (2022) in Feminist Companion for Marketing and Consumer Research</image:caption>
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      <image:title>Publications - Gamer Girls: Navigating a Subculture of Gender Inequality</image:title>
      <image:caption>Roberts Harrison, Jenna Drenten, &amp; Nicholas Pendarvis (2017) in Research in Consumer Behavior: Consumer Culture Theory</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/f23281d3-be4b-493e-ad03-461c0452e5f8/unsplash-image-I0eGL3gMu60.jpg</image:loc>
      <image:title>Publications - Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson</image:title>
      <image:caption>Jenna Drenten, Pauline Maclaran, Lisa Peñaloza &amp; Craig Thompson (2021) in Journal of the Association for Consumer Research</image:caption>
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      <image:title>Publications - The LOOP Framework: Mapping the Marketplace Landscape of Relationships between Brands and Queerness</image:title>
      <image:caption>Rohan Venkatraman, Mario Campana, &amp; Jenna Drenten (2024) in Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality</image:caption>
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      <image:title>Publications - The Feminist Politics of Choice: Lipstick as a Marketplace Icon</image:title>
      <image:caption>Lauren Gurrieri &amp; Jenna Drenten (2021) in Consumption, Markets &amp; Culture</image:caption>
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      <image:title>Publications - Conducting Qualitative Social Media Research through a Feminist Ethic of Care</image:title>
      <image:caption>Jenna Drenten and Lauren Gurrieri (2025) in Qualitative Market Research</image:caption>
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      <image:title>Publications - Mental Illness and Marketing: A 50-year Scoping Review and Future Research Framework</image:title>
      <image:caption>Justine Rapp Farrell, Jane Machin, Ann M. Mirabito, Jenna Drenten, Christina Chan-Park, Elizabeth Crosby, &amp; Natalie Ross Adkins (2024) in Psychology &amp; Marketing</image:caption>
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      <image:title>Publications - Projective Techniques and Use of Visual Images in a Digital World</image:title>
      <image:caption>Linda Tuncay Zayer,</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/a1efc728-7c06-459f-8ddc-38d7dd7f9384/unsplash-image-rYteFvqUGVw.jpg</image:loc>
      <image:title>Publications - Conversations about Conducting Marketing Research in Mental Health</image:title>
      <image:caption>Machin, Jane, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Hill, Deborah Holland, Maria Martik, Mark Mulder, Madhu Viswanathan, Marie Yeh, Ann Mirabito, Elizabeth Crosby, Natalie Ross Adkins &amp; Justine Rapp Farrell (2022) in Journal of Consumer Marketing</image:caption>
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  </url>
  <url>
    <loc>https://jennadrenten.com/contact</loc>
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    <lastmod>2021-10-21</lastmod>
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      <image:title>Get In Touch</image:title>
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  <url>
    <loc>https://jennadrenten.com/press</loc>
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    <lastmod>2026-03-03</lastmod>
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      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db8ac3e61ea7161f79a94a6/16cde34a-7c4e-45dc-a4eb-d2059ae29dc5/aff2.jpg</image:loc>
      <image:title>Press - Make it stand out</image:title>
      <image:caption>In the ruthless attention economy of the Internet, young influencers gamble everything for fame and fortune. A startling and timely study of contemporary celebrity, Anything For Fame ventures into the virtual Wild West to profile an ambitious — and reckless — new breed of content creator. Click Here to Watch</image:caption>
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  </url>
  <url>
    <loc>https://jennadrenten.com/conferences</loc>
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    <lastmod>2026-01-30</lastmod>
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      <image:title>Conferences - The Association for Consumer Research</image:title>
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