Overview

 
 

Qualitative social media research methods

This resource provides tips for conducting qualitative digital consumer culture research.

Storytelling Tools for Academics

This resource provides visual storytelling tools to and tips for how to craft your ideas for mainstream press.

Social Media Marketing and Brand Storytelling Course

This resource provides course content for teaching social media marketing infused with the concept of brand storytelling.

Digital Consumer Culture Dictionary

This resource offers a non-exhaustive list of key concepts related to digital consumer culture.

 

JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. For more information, please get in touch.