Publications
Accessing My Research Publications
Click the title of each article listed below to be redirected to the corresponding journal or book publisher. Please contact me to request works in progress or desk copies of articles. Access can also be found at ResearchGate, Academia.edu, Loyola eCommons, or Google Scholar.
Influencer Marketing and the Digital Economy
Jenna Drenten, Lauren Gurrieri, Aimee Dinnin Huff, and Michelle Barnhart (2023) in Marketing Theory
Jenna Drenten, Lauren Gurrieri & Meagan Tyler (2019) in Gender, Work & Organization
Lauren Gurrieri, Jenna Drenten, and Crystal Abidin (2023) in Journal of Marketing Management
Gillian Brooks, Jenna Drenten, & Mikolaj Piskorski (2021) in Journal of Advertising
Jenna Drenten & Gillian Brooks (2020) in Feminist Media Studies
Lauren Gurrieri & Jenna Drenten (2019) in Journal of Services Marketing
Jenna Drenten & Evie Psarras (2021) in New Media & Society
Jenna Drenten (2022) in The Routledge Handbook of Digital Consumption
Akon Ekpo, Jenna Drenten, Pia Albinsson, Sophia Anong, Samuelson Appau, Lagnajita Chatterjee, Charlene Dadzie, Margaret Echelbarger, Adrienne Muldrow, Spencer Ross, and Shelle Santana & Michelle Weinberger (2022) in Journal of Consumer Affairs
Identity Expression in a Digital Age
Jenna Drenten (2013) in Research in Consumer Behavior: Consumer Culture Theory
Lauren Gurrieri & Jenna Drenten (2019) in Handbook of Research on Gender and Marketing
Jenna Drenten (2012) in Online Consumer Behavior: Theory and Research in Social Media, Advertising
Jenna Drenten (2018) in Young Consumers
Jenna Drenten & Linda Tuncay Zayer (2018) in Journal of the Association for Consumer Research
Genders, Sexualities, and Feminist Theory
Jenna Drenten, Robert Harrison, & Nicholas Pendarvis (2023) in Journal of Consumer Research
Beck Hansman & Jenna Drenten (2023) in Journal of Consumer Affairs
Jenna Drenten, Robert Harrison, & Nicholas Pendarvis (2019) in Handbook of Research on Gender and Marketing
Jenna Drenten, Pauline Maclaran, Lisa Peñaloza & Craig Thompson (2021) in Journal of the Association for Consumer Research
Lauren Gurrieri & Jenna Drenten (2021) in Consumption, Markets & Culture
Lauren Gurrieri & Jenna Drenten (2022) in Feminist Companion for Marketing and Consumer Research
Rohan Venkatraman, Mario Campana, & Jenna Drenten (2024) in Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality
Roberts Harrison, Jenna Drenten, & Nicholas Pendarvis (2017) in Research in Consumer Behavior: Consumer Culture Theory
Qualitative Social Media Research Methods and Mental Health
Projective Techniques and Use of Visual Images in a Digital World
Linda Tuncay Zayer, Cristel Antonia Russell & Jenna Drenten (2024) in Handbook of Qualitative Research Methods in Marketing
Machin, Jane, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Hill, Deborah Holland, Maria Martik, Mark Mulder, Madhu Viswanathan, Marie Yeh, Ann Mirabito, Elizabeth Crosby, Natalie Ross Adkins & Justine Rapp Farrell (2022) in Journal of Consumer Marketing
Justine Rapp Farrell, Jane Machin, Ann M. Mirabito, Jenna Drenten, Christina Chan-Park, Elizabeth Crosby, & Natalie Ross Adkins (2024) in Psychology & Marketing