Qualitative Social Media Research Methods
Schedule a Qualitative Social Media Research Workshop
Hosted by Jenna Drenten, Ph.D.
Qualitative social media research methods provide a pathway for understanding Digital Consumer Culture. But such methodologies must follow rigorous ethical and analytical standards. Just because the data is ‘available’ online doesn’t mean you can (or should) use it. Even more challenges emerge in handling qualitative social media data or publishing work in the domain.
The Google Doc linked below provides advice and resources for collecting, analyzing, publishing, and writing qualitative social media research.
As a companion guide to this publication, we provide “A Practical Worksheet for Applying a Feminist Ethic of Care in Qualitative Social Media Research,” designed to support researchers in ethical decision-making at various stages throughout the research lifecycle. Researchers can use this tangible resource to navigate the nuances of their own qualitative social media research projects at critical inflection points (e.g. starting a project, data immersion, drafting a manuscript and preparing a submission).