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In the ruthless attention economy of the Internet, young influencers gamble everything for fame and fortune. A startling and timely study of contemporary celebrity, Anything For Fame ventures into the virtual Wild West to profile an ambitious — and reckless — new breed of content creator.

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Media Mentions

2025

2024

Featured
Promo Lessons From the Weirdest Brand Collaborations of 2024
print & promo marketing
Promo Lessons From the Weirdest Brand Collaborations of 2024
print & promo marketing
print & promo marketing
Pesto the penguin puffs up Australian aquarium’s bottom line
Marketplace
Pesto the penguin puffs up Australian aquarium’s bottom line
Marketplace
Marketplace
Why Are So Many Limited-Edition Food Brand Collaborations Arriving?
RetailWire
Why Are So Many Limited-Edition Food Brand Collaborations Arriving?
RetailWire
RetailWire
How would a US TikTok ban impact social shopping habits?
Canvas8
How would a US TikTok ban impact social shopping habits?
Canvas8
Canvas8
Singer Chappell Roan calls out fans for 'creepy' behaviour — and she's not the only one
CBC News
Singer Chappell Roan calls out fans for 'creepy' behaviour — and she's not the only one
CBC News
CBC News
TikTok has fallen hard for yet another grocery store staple
CNN
TikTok has fallen hard for yet another grocery store staple
CNN
CNN
Influencer payments hidden from taxpayers
Las Vegas Review Journal
Influencer payments hidden from taxpayers
Las Vegas Review Journal
Las Vegas Review Journal
Anger and awe as Ambanis prepare for billionaire heir's extravagant wedding
CBC News
Anger and awe as Ambanis prepare for billionaire heir's extravagant wedding
CBC News
CBC News
Shaking Up Class
Loyola Today
Shaking Up Class
Loyola Today
Loyola Today
Anonymous J-pop stars connect with Gen Z’s desire to stay incognito
Canvas8
Anonymous J-pop stars connect with Gen Z’s desire to stay incognito
Canvas8
Canvas8
Sephora And Ulta Aren't Meeting The Needs Of Young Consumers
Forbes
Sephora And Ulta Aren't Meeting The Needs Of Young Consumers
Forbes
Forbes
Social Media Influences Girls' Well-Being and Career Choices
Kompas
Social Media Influences Girls' Well-Being and Career Choices
Kompas
Kompas
Three Loyola professors on the intersection of capitalism, mental health
Loyola Today
Three Loyola professors on the intersection of capitalism, mental health
Loyola Today
Loyola Today
How South Korea’s celebrity gamers build dedicated fandoms
Canvas8
How South Korea’s celebrity gamers build dedicated fandoms
Canvas8
Canvas8
How internet sleuths tracked down woman’s ‘missing’ husband
Tortoise
How internet sleuths tracked down woman’s ‘missing’ husband
Tortoise
Tortoise
Is there a market for Meghan Markle’s new lifestyle brand?
Marketplace
Is there a market for Meghan Markle’s new lifestyle brand?
Marketplace
Marketplace
The 'unhinged' product mash-ups that sell out in hours
BBC
The 'unhinged' product mash-ups that sell out in hours
BBC
BBC
I’m a lurker on Tattle Life: Unpicking my obsession with snark
HUNGER Magazine
I’m a lurker on Tattle Life: Unpicking my obsession with snark
HUNGER Magazine
HUNGER Magazine
Owala Water Bottles Are Coming For Trendy Stanleys - Here's What To Know
Glam
Owala Water Bottles Are Coming For Trendy Stanleys - Here's What To Know
Glam
Glam
Super Bowl Commercials
WGN-TV
Super Bowl Commercials
WGN-TV
WGN-TV
‘Chad facing’, ‘mewing’ and ‘looksmaxxing’… Are men alright?
HUNGER Magazine
‘Chad facing’, ‘mewing’ and ‘looksmaxxing’… Are men alright?
HUNGER Magazine
HUNGER Magazine
Not a Figment of Our Memory
The McGill Daily
Not a Figment of Our Memory
The McGill Daily
The McGill Daily
Social Media Influencing Teens
WGN-TV
Social Media Influencing Teens
WGN-TV
WGN-TV
Tween taste is expensive these days. Blame social media.
The Washington Post
Tween taste is expensive these days. Blame social media.
The Washington Post
The Washington Post
What the Golden Globes drama says about our obsession with gossip
HUNGER Magazine
What the Golden Globes drama says about our obsession with gossip
HUNGER Magazine
HUNGER Magazine
Chicago woman tells how she snagged a Starbucks Stanley ‘winter pink’ cup
Chicago Sun-Times
Chicago woman tells how she snagged a Starbucks Stanley ‘winter pink’ cup
Chicago Sun-Times
Chicago Sun-Times
Stanley cups have people flooding stores and buying out shops. What made them so popular?
USA Today
Stanley cups have people flooding stores and buying out shops. What made them so popular?
USA Today
USA Today

2023

Featured
How Seo Won-jeong rose above TikTok virality with borderless humour
Canvas8
How Seo Won-jeong rose above TikTok virality with borderless humour
Canvas8
Canvas8
Loyola Faculty Member of the Year awarded to Quinlan professor
Loyola Quinlan
Loyola Faculty Member of the Year awarded to Quinlan professor
Loyola Quinlan
Loyola Quinlan
Parents Are Baffled by the Celebrities Their Kids Love
The Wall Street Journal
Parents Are Baffled by the Celebrities Their Kids Love
The Wall Street Journal
The Wall Street Journal
Taylor Swift, 'Barbie' and Beyoncé are credited for summer's billion-dollar pop culture boom. Experts weigh in on their massive successes.
Yahoo!
Taylor Swift, 'Barbie' and Beyoncé are credited for summer's billion-dollar pop culture boom. Experts weigh in on their massive successes.
Yahoo!
Yahoo!
What is Ryan Reynolds doing on LinkedIn?
Financial Times
What is Ryan Reynolds doing on LinkedIn?
Financial Times
Financial Times
‘It seems like a lose-lose situation for creators’: Elon Musk’s latest Twitter verified policy leaves smaller creators with an impossible choice
The Daily Dot
‘It seems like a lose-lose situation for creators’: Elon Musk’s latest Twitter verified policy leaves smaller creators with an impossible choice
The Daily Dot
The Daily Dot
‘Nowadays, everyone is in the paparazzi’: DeuxMoi, rumours, and the murky ethics of Instagram gossip accounts
The Independent
‘Nowadays, everyone is in the paparazzi’: DeuxMoi, rumours, and the murky ethics of Instagram gossip accounts
The Independent
The Independent
TikTok Bold Glamour Filter: What is it, how to get it, and more?
Spiel Times
TikTok Bold Glamour Filter: What is it, how to get it, and more?
Spiel Times
Spiel Times
Social Media and Entrepreneurship with Dr. Jenna Drenten
Ignite Lab: Spark Podcast
Social Media and Entrepreneurship with Dr. Jenna Drenten
Ignite Lab: Spark Podcast
Ignite Lab: Spark Podcast
'De-influencers' are telling TikTok users what not to buy
The Week
'De-influencers' are telling TikTok users what not to buy
The Week
The Week
The new TikTok trend is convincing people not to buy things
The Washington Post
The new TikTok trend is convincing people not to buy things
The Washington Post
The Washington Post
Someone Else Made You Go Viral On TikTok. Now What?
Buzzfeed
Someone Else Made You Go Viral On TikTok. Now What?
Buzzfeed
Buzzfeed
When beggars also ask for money on TikTok
Genk.vn
When beggars also ask for money on TikTok
Genk.vn
Genk.vn
How stars like Dolly Parton and Tom Hanks became American sweethearts
CNN
How stars like Dolly Parton and Tom Hanks became American sweethearts
CNN
CNN
‘De-Influencers’ Want You to Think Twice Before Buying That Mascara
The Wall Street Journal
‘De-Influencers’ Want You to Think Twice Before Buying That Mascara
The Wall Street Journal
The Wall Street Journal
The terrifying rise and inevitable fall of Andrew Tate
The Depaulia
The terrifying rise and inevitable fall of Andrew Tate
The Depaulia
The Depaulia
TikTok tried to solve the Idaho murders. Instead, it fueled an online witch hunt.
USA Today
TikTok tried to solve the Idaho murders. Instead, it fueled an online witch hunt.
USA Today
USA Today

2022

Featured
Why we can’t get enough of the ‘Wednesday’ dance
CNN
Why we can’t get enough of the ‘Wednesday’ dance
CNN
CNN
'Gaslight' Is Merriam-Webster's Word of the Year for No Good Reason
Gizmodo
'Gaslight' Is Merriam-Webster's Word of the Year for No Good Reason
Gizmodo
Gizmodo
Marketers Take a Perpetual View of Women's History Month
ANA Magazine
Marketers Take a Perpetual View of Women's History Month
ANA Magazine
ANA Magazine
Rolls Royce's $400K EV Suggests the Rich Aren't Cutting Back
TheStreet
Rolls Royce's $400K EV Suggests the Rich Aren't Cutting Back
TheStreet
TheStreet
Saw It On TikTok: What are Microtrends and What Do Loyola Students Have To Say?
Loyola Phoenix
Saw It On TikTok: What are Microtrends and What Do Loyola Students Have To Say?
Loyola Phoenix
Loyola Phoenix
Kim Kardashian and the Rise and Fall of the Celebrity Crypto Endorsement
Katie Couric Media
Kim Kardashian and the Rise and Fall of the Celebrity Crypto Endorsement
Katie Couric Media
Katie Couric Media
The Wives Of Lineworkers Doing Repairs After Hurricane Ian Are Beefing With Florida “Bucket Bunnies”
Buzzfeed
The Wives Of Lineworkers Doing Repairs After Hurricane Ian Are Beefing With Florida “Bucket Bunnies”
Buzzfeed
Buzzfeed
People Who Got Totally Blindsided By Their Internet ‘Fame’
Bored Panda
People Who Got Totally Blindsided By Their Internet ‘Fame’
Bored Panda
Bored Panda
'Bite-sized' TikTok draws a Gen Z tired of Google. But misinformation remains rife.
USA Today
'Bite-sized' TikTok draws a Gen Z tired of Google. But misinformation remains rife.
USA Today
USA Today
How Sun Tzu Became a Rise-and-Grind Icon
VICE Motherboard
How Sun Tzu Became a Rise-and-Grind Icon
VICE Motherboard
VICE Motherboard
Social media culture and the power of influencers
NPR
Social media culture and the power of influencers
NPR
NPR
What’s behind the fall of the family vlogging genre?
The Daily Dot
What’s behind the fall of the family vlogging genre?
The Daily Dot
The Daily Dot
Celebrities Erase Their Crypto Ties As Crypto Mania Turns Into Crisis
TheStreet
Celebrities Erase Their Crypto Ties As Crypto Mania Turns Into Crisis
TheStreet
TheStreet
'Meta': Sky Ferreira Appears to Weigh In on Halsey TikTok Drama
Newsweek
'Meta': Sky Ferreira Appears to Weigh In on Halsey TikTok Drama
Newsweek
Newsweek
Halsey Joins Chorus of Celebs Complaining About Record Label TikTok Demands
Newsweek
Halsey Joins Chorus of Celebs Complaining About Record Label TikTok Demands
Newsweek
Newsweek
Avec le procès Johnny Depp contre Amber Heard, la « tabloïdisation » de TikTok
Le Monde
Avec le procès Johnny Depp contre Amber Heard, la « tabloïdisation » de TikTok
Le Monde
Le Monde
The Depp v. Heard trial is just the beginning for live court cases turning into internet mass obsessions
INSIDER
The Depp v. Heard trial is just the beginning for live court cases turning into internet mass obsessions
INSIDER
INSIDER
The Meme-ification of the Johnny Depp and Amber Heard Trial
VICE
The Meme-ification of the Johnny Depp and Amber Heard Trial
VICE
VICE
Posts falsely promise weight loss via magnetic bracelets
AFP Fact Check
Posts falsely promise weight loss via magnetic bracelets
AFP Fact Check
AFP Fact Check
Can Elon Musk Run for President in 2024?
TheStreet
Can Elon Musk Run for President in 2024?
TheStreet
TheStreet
How these men are overcoming social media-fuelled body image, mental health challenges
Global News
How these men are overcoming social media-fuelled body image, mental health challenges
Global News
Global News
Why so many brands miss the mark during Women’s History Month, according to experts
The Washington Post
Why so many brands miss the mark during Women’s History Month, according to experts
The Washington Post
The Washington Post
98% Of Consumers Plan To Make At Least One Purchase Through Social Commerce In 2022
a.list
98% Of Consumers Plan To Make At Least One Purchase Through Social Commerce In 2022
a.list
a.list
Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart
Sprout Social
Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart
Sprout Social
Sprout Social
The internet makes us feel everything and accomplish nothing
The Brown Daily Herald
The internet makes us feel everything and accomplish nothing
The Brown Daily Herald
The Brown Daily Herald
An Adidas ad showed bare breasts. Is that liberating or exploitative?
The Washington Post
An Adidas ad showed bare breasts. Is that liberating or exploitative?
The Washington Post
The Washington Post
With Activision Deal, Microsoft Gets Another Scandal to Clean Up
Bloomberg
With Activision Deal, Microsoft Gets Another Scandal to Clean Up
Bloomberg
Bloomberg
The State of Social Media and Digital Marketing in 2022
The Morning Wake-Up Call
The State of Social Media and Digital Marketing in 2022
The Morning Wake-Up Call
The Morning Wake-Up Call

2021

Featured
Why Amazon Fashion is Taking Over Your TikTok #FYP
Medium
Why Amazon Fashion is Taking Over Your TikTok #FYP
Medium
Medium
Live Shopping Gaining Foothold in the US
NTD
Live Shopping Gaining Foothold in the US
NTD
NTD
‘A sexual predator’s paradise.’ Investigation of Faster Horses music festival uncovers 30 reported sexual assaults
mLIVE.com
‘A sexual predator’s paradise.’ Investigation of Faster Horses music festival uncovers 30 reported sexual assaults
mLIVE.com
mLIVE.com
Scroll through TikTok to see the real stars of the workplace
Financial Times
Scroll through TikTok to see the real stars of the workplace
Financial Times
Financial Times
Facebook's Reported Decision to Rebrand Seems 'Opportunistic', Prof Says
Sputnik
Facebook's Reported Decision to Rebrand Seems 'Opportunistic', Prof Says
Sputnik
Sputnik
Facebook Outage Sends Users To Alternative Social Media
UrduPoint
Facebook Outage Sends Users To Alternative Social Media
UrduPoint
UrduPoint
Experts say we're hardwired to become fascinated with true-crime cases like Gabby Petito's
INSIDER
Experts say we're hardwired to become fascinated with true-crime cases like Gabby Petito's
INSIDER
INSIDER
Pandemic of realizations: Rye students on how their body image changed in isolation
The Eyeopener
Pandemic of realizations: Rye students on how their body image changed in isolation
The Eyeopener
The Eyeopener
Santa Barbara’s GadgetFix Keeps Going Viral with Tech Talk on TikTok
The Santa Barbara Independent
Santa Barbara’s GadgetFix Keeps Going Viral with Tech Talk on TikTok
The Santa Barbara Independent
The Santa Barbara Independent
NIL, Social Media and Leveling the Playing Field
DIVERSE: Issues in Higher Education
NIL, Social Media and Leveling the Playing Field
DIVERSE: Issues in Higher Education
DIVERSE: Issues in Higher Education
TikTok Promoting Drug and Sex Videos to Minors: WSJ
NTD
TikTok Promoting Drug and Sex Videos to Minors: WSJ
NTD
NTD
Certified meme king: Drake's reign over the internet continues
CBC News
Certified meme king: Drake's reign over the internet continues
CBC News
CBC News
Why are all of the celebrities crying on Instagram Live?
LA Times
Why are all of the celebrities crying on Instagram Live?
LA Times
LA Times
Influencers are using psychological terms like 'narcissist' and 'gaslighting' to fuel drama and bring in clicks
INSIDER
Influencers are using psychological terms like 'narcissist' and 'gaslighting' to fuel drama and bring in clicks
INSIDER
INSIDER
TikTok's Influence on Pop Culture
Deutsche Welle SHIFT – Living in the Digital Age
TikTok's Influence on Pop Culture
Deutsche Welle SHIFT – Living in the Digital Age
Deutsche Welle SHIFT – Living in the Digital Age
Horror stories about toxic mothers-in-law keep going viral on TikTok, and experts say they could have worrying consequences
INSIDER
Horror stories about toxic mothers-in-law keep going viral on TikTok, and experts say they could have worrying consequences
INSIDER
INSIDER
The Modern-Day Plight of the ‘Gamer Girl’
Pittsburgh Knights YouTube Series
The Modern-Day Plight of the ‘Gamer Girl’
Pittsburgh Knights YouTube Series
Pittsburgh Knights YouTube Series
TikTok's Role in LGBTQ+ Identity Formation
LUC Everyday Experts YouTube Series
TikTok's Role in LGBTQ+ Identity Formation
LUC Everyday Experts YouTube Series
LUC Everyday Experts YouTube Series
Like A Virgin: How Purity Culture Harmed Britney Spears & A Generation Of Pop Stars
Refinery 29
Like A Virgin: How Purity Culture Harmed Britney Spears & A Generation Of Pop Stars
Refinery 29
Refinery 29
How the Fitness Industry is Making Money Off Our Covid Weight Gain Insecurities
Katie Couric Media
How the Fitness Industry is Making Money Off Our Covid Weight Gain Insecurities
Katie Couric Media
Katie Couric Media
The newest must-have for road trips: A Venmo pitch on the window
The Washington Post
The newest must-have for road trips: A Venmo pitch on the window
The Washington Post
The Washington Post
The TikTokers shaping Chicago’s restaurant scene
Chicago Reader
The TikTokers shaping Chicago’s restaurant scene
Chicago Reader
Chicago Reader
Cameo Aims to Connect Celebrities With Fans and It’s Now Valued at $1 Billion
The Wall Street Journal
Cameo Aims to Connect Celebrities With Fans and It’s Now Valued at $1 Billion
The Wall Street Journal
The Wall Street Journal
Virtual tips are helping content creators actually make money
VOX
Virtual tips are helping content creators actually make money
VOX
VOX
Dark academia trend shines on TikTok
The Huntington Times
Dark academia trend shines on TikTok
The Huntington Times
The Huntington Times

2020

2019

2017

JennaDrenten.com / DigitalConsumerCulture.com is an educational space centered on the study of digital consumer culture and curated by Dr. Jenna Drenten, Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. For more information, please get in touch.